Citroën AMI
This is not a carWhen we took the brief, the client kept correcting us that the
Citroen Ami is a quadricycle when we kept referring to
it as a car, even though to the untrained eye, it looks
a lot like a car. We knew instantly that anyone else seeing the car…
I mean, quadricycle, for the first time, would think the same.
The ‘This is not a car’ campaign was born.
Allowing us to create lots of content and activities that cars
wouldn’t do because it’s not a car. Like creating a
stop-frame animated dancing Ami for TikTok.
Dancing AMI - This is not a car from I AM IN HERE on Vimeo.
We love working with influencers. In this iteration of ’This is not a car’, Laura Gill and Georgina Morgan
were challenged not to mention the word car as they give us their first impressions of the Citroen Ami.
The less time they mentioned the ‘C’ word, the better the restaurant. They ended up at a drive-through burger joint 😂
We had a load of fun making these films which is evident in the edits. As well as going out on Citroen channels,
both Laura and Georgina loved the films so much that they posted all the edits to their socials.
The campaign has been hugely successful, with a 25% upsurge
in enquiries following millions of views and shares.
Citroen Ami - 'C' Word - Hero from I AM IN HERE on Vimeo.
Citroen Ami - 'C' Word 10s from I AM IN HERE on Vimeo.