Divine Chocolate
Fighting ExploitationWhen Divine chocolate was re-launched in 2022,
they needed a strong message to back up their Fairtrade
chocolate company, co-owned by farmers. We homed in on the
heart of the problem, ‘EXPLOITATION’. We offered Divine as
a way of smashing exploitation. Based on the facts, we filled their social feed
with videos and posts to show exploitation being smashed in as many
creative ways as possible. Urging followers to ‘join the
chocolate revolution’. The millions of likes, comments and
buzz created by our campaign allowed Divine to make it back
onto the supermarket shelves and sell out in the first week.
Helping improve the lives of countless farmers and communities,
allowing them to thrive and prosper from their hard work.
Kick Exploitation in the Hazelnuts! from I AM IN HERE on Vimeo.
Insta shot.mp4 from I AM IN HERE on Vimeo.
Divine_master_02_UK.mp4 from I AM IN HERE on Vimeo.