Facebook
What matters to you
Problem:
Facebook has recently experienced setbacks in terms of transparency and violation of user data privacy.
The idea:
Creation of a live Hub where users can find answers to all their questions related to Facebook security and privacy settings.
We shot facebook VP’s in FB London and Dublin offices so they could answer directly to users queries.
Creation of the national campaign “what matters to you, matters to us” to drive to site. Social, Print, press, OOH, DOOH.
Facebook transparency hub where Facebook VP's answered real users questions.
