McDonald’s

Saver Menu Campaign

TV
After charging our phones and laptops on the train to work every morning,
we spotted an opportunity for the latest 'Like getting your money's worth'?

SOCIAL
Everyone’s familiar with the ATL Saver Menu campaign, but McDonald’s were keen to
have more of a social presence on their Facebook and Twitter pages. So instead of just
posting cut down versions of the ATL ads, to keep the campaign fresh we produced
three new engaging GIFS for people to share.

RADIO
McDonald’s wanted us to create three new radio ads for their long running Saver campaign –
in just 20 seconds…
Once we discovered the most appropriate and engaging environments for radio, the ads wrote themselves.