Virgin Media
Be the FastestOne of the most hotly anticipated sporting events of all time was Usain Bolt at the 2016 Olympics going for the triple.
To support him in association with Virgin Media who like Bolt are the fastest, broadband in their case. I wrote and
created a bespoke music track and created a music video. This work was released as a new piece of music and
distributed to music press, radio and music channels available for download.
Greatly received by the music press and fans alike. The video has been watched over 5 million times (zero media spend)
and over 1 million copies of the track have been sold. It was used by both the BBC and ITV when reporting during the Olympics.
Best of all Bolt himself loved the track and video and plastered it across his social media and it's fair to say he has a few followers...
#BeTheFastest
Bolt Boogie from chris lawson on Vimeo.
